Houston’s Nutcracker Market: Your Guide to Holiday Cheer & Support
The festive spirit has officially arrived in Houston! The Houston Ballet’s Nutcracker Market is celebrating its 45th year at the NRG Center, promising holiday shopping and community impact. Expected to draw over 100,000 shoppers and generate millions in revenue, this cherished event runs through Sunday, November 16, 2025.
A Beloved Holiday Tradition Returns
While Houston’s weather might not yet feel like Christmas, the NRG Center is transformed into a winter wonderland for the annual Nutcracker Market. This year marks the 45th iteration, attracting visitors from across Texas and neighboring states like Oklahoma and Louisiana, all eager to partake in the “wonderful market” experience.
More Than Just Shopping: Community Impact
The Nutcracker Market is a significant economic driver and community event. Last year alone, shoppers spent over $23 million, with $6.3 million directly benefiting the Houston Ballet. For many vendors, like Eryn Elliott and Debbie Rank of Two Tequila Sisters, it’s a “moneymaker” and an “invaluable” opportunity to market to a vast audience.
Supporting the Arts and Local Businesses
A substantial 11% of all merchandise sales and admission proceeds are directed to the Houston Ballet and its academy. This crucial funding supports scholarships for dancers, arts education programs, and various performances, including special educational shows for students. Moreover, approximately 90% of the businesses featured at the market are small, women-owned enterprises, further bolstering the local economy.
Planning Your Visit to the Nutcracker Market
Make the most of your holiday shopping trip with these essential details:
Location and Parking
The market is held at the NRG Center. Parking is available onsite for $25 per vehicle, with pedicabs ready to transport you to the entrance.
Market Hours
- Friday, Nov. 14: 10 a.m. – 7 p.m.
- Saturday, Nov. 15: 10 a.m. – 6 p.m.
- Sunday, Nov. 16: 10 a.m. – 5 p.m.
Tickets and Entry
General admission tickets for one-day shopping cost $20. You can purchase them online via Ticketmaster, at H-E-B Business Centers, or cash-only onsite (ATMs are available). For those looking for a deal, half-priced general admission tickets are offered at the NRG Center ticket windows during the final three hours each day.
Best Times to Avoid Crowds
If you prefer a less crowded shopping experience, consider visiting during these times:
| Time to Visit | Crowd Expectation |
|---|---|
| Any day from 3 p.m. to close | Fewer shoppers |
| Anytime Sunday | Quieter overall |
An online app is also available on the Nutcracker Market website to help you navigate merchants and find your way around.
Looking Ahead: Spring Nutcracker Market
If you can’t get enough of the Nutcracker Market’s unique offerings, mark your calendars! Houston Ballet will host a spring Nutcracker Market at NRG Center from April 17-19, 2026.
FAQs About the Nutcracker Market
- When does the Nutcracker Market conclude?
The market runs through Sunday, November 16, 2025. - What are the ticket prices and where can I buy them?
General admission is $20 for one day. Tickets are available online via Ticketmaster, at H-E-B Business Centers, or cash-only onsite. - Are there options to avoid large crowds?
Yes, visiting any day after 3 p.m. or anytime on Sunday typically means fewer shoppers. - How does this event benefit the Houston Ballet?
Eleven percent of all merchandise sales and admission proceeds directly support Houston Ballet programs, including dancer scholarships and arts education. - Is there a future Nutcracker Market planned?
Yes, a spring Nutcracker Market will take place at NRG Center from April 17-19, 2026.
Whether you’re finishing up your holiday shopping, finding unique gifts, or simply soaking in the festive atmosphere, your visit to the Houston Ballet’s Nutcracker Market directly supports both the arts and local entrepreneurs in our community.
Houston Nutcracker Market Holiday Cheer and Support
